Hewlett-Packard: Extending Portfolio into New Markets
The Results
Completely new consumer and retailer solution was created, launched, and defined the market.
HP extended their portfolio into a $35 Billion market.
5,000 stores deployed.
HP extended their portfolio into a $35 Billion market.
5,000 stores deployed.
The Need
Bundle infrastructure backbone, remote diagnostics, networking, out of store consumer computers, web, and in-store kiosks and printers to provide a faster, more efficient consumer and small business solution that improves retailer margin, retail space productivity and delights consumers.
The Mission
Understand channel, customer and consumer needs and desires.
Package available pieces into a bundled solution.
Create the go-to-market execution, build customer and consumer demand and deliver the solution extending HP portfolio into a $35 Billion market.
The Approach
Conduct consumer Shopper Marketing and retailer Customer Marketing research to understand needs, desires, pain points, barriers and requirements to develop the go-to-market.
Based on insights, build the consumer and customer solutions.
Develop a multi-year plan that includes annual volume, revenue, earnings, and share milestones, including how it relates to channel, retailer prioritization / penetration, and consumer adoption.
Execute and Implement.
Based on insights, build the consumer and customer solutions.
Develop a multi-year plan that includes annual volume, revenue, earnings, and share milestones, including how it relates to channel, retailer prioritization / penetration, and consumer adoption.
Execute and Implement.