Publix Supermarkets: Analysis, Insights, & Implementation Drive Growth
The Results
Publix Sell-through +25.7% Publix Share +2.3 points
The Need
Publix desired a review of their general merchandise category. Realizing the power of information available to drive growth, they knew the importance of working through the category management process. But, they needed someone to harness the information gathered and convert it into a usable format.
The Mission
Create actionable strategies and tactics to develop, measure and drive results.
Once the multiple data was gathered and harnessed into a usable form and format, the information required conversion into a marketing evaluation and financial modeling tool.
In tandem, rollout and training expertise was imperative for the North and South American sales and marketing organizations.
Once the multiple data was gathered and harnessed into a usable form and format, the information required conversion into a marketing evaluation and financial modeling tool.
In tandem, rollout and training expertise was imperative for the North and South American sales and marketing organizations.
The Approach
Identify and bring together a cross functional “hot team” of sales, marketing, finance and business insights.
Benchmark Best Of Class advertising, marketing, and merchandising activities across U.S.
Convert and analyze data and primary and secondary consumer research into a financial modeling tool
- Store by store, demographics, psychographics, store total volume, category analysis, cross category analysis, proximity to competitive stores, primary and secondary research.
ROI evaluations determined the recommendations to bring the manufacturer, retailer and consumer together.
Benchmark Best Of Class advertising, marketing, and merchandising activities across U.S.
Convert and analyze data and primary and secondary consumer research into a financial modeling tool
- Store by store, demographics, psychographics, store total volume, category analysis, cross category analysis, proximity to competitive stores, primary and secondary research.
ROI evaluations determined the recommendations to bring the manufacturer, retailer and consumer together.